Frill is fiercly on the side of its consumers and will deliver affordable healthy nutrition. Frill wants to enable consumers to make their own decisions, based on facts, and to enjoy life having delicious products for themselves and their families.
Fiber, fiber, fiber
Fiber is the only macronutrient that people on average are eating too little of – as opposed to sugar, protein and fat that are being heavily overconsumed. Evidence showing important health benefits associated with high fiber intake are accumulating, and Frill follows the scientific discussion and takes the lead in offering more fiber to its consumers.
Frozen is the holy grail
The frozen category is unique in its ability to preserve nutrients. The nutritonal content of high quality ingedients, such as vitamins, will remain intact for a substantially longer period in frozen products compared to in chilled or ambient. From a consumer perspective, frozen is the holy grail for consuming the highest nutrient content.