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Innovation and health


A unique frozen platform for healthy indulgence


Frill is an innovative company that has developed a unique frozen platform with its first product being Frill The Frozen Smoothie, a genuinely healthy ice-cream. Frill creates healthy nutrition alternatives based on scientific evidence and avoids short-term hypes and trends. Frill is fiercely on the side of its consumers and will deliver to them affordable healthy nutrition and insight, thus enabling consumers to make their own decisions based on facts and enjoy life by having delicious products for themselves and their families.


Frill and ADD ice cream


Frill's innovative platform technology permits the creation of smooth frozen textures. The technology, which was developed in 2014, can be applied to a number of food categories. Frill’s initial product is in the ice-cream category.

This technology has allowed Frill to create creamy textures for a frozen dessert made entirely from fruit and vegetables, thus allowing the creation of a healthy frozen dessert that is highly differentiated compared to all other products in the ice-cream category. The technology has also been applied to a functional ice-cream, Add, creating better mouthfeel and shelf-stability.


The Frill Holding Group is comprised of four companies: Frill Holding AB, Add Nutrition AB, Zendegii Frill Ltd., and Frill Inc. The brands are established in Sweden (Frill, Add), UK (Frill) and USA (Frill).


About Frill

Our mission

Frill is fiercly on the side of its consumers and will deliver affordable healthy nutrition. Frill wants to enable consumers to make their own decisions, based on facts, and to enjoy life having delicious products for themselves and their families.

Fiber, fiber, fiber

Fiber is the only macronutrient that people on average are eating too little of – as opposed to sugar, protein and fat that are being heavily overconsumed. Evidence showing important health benefits associated with high fiber intake are accumulating, and Frill follows the scientific discussion and takes the lead in offering more fiber to its consumers.

Frozen is the holy grail

The frozen category is unique in its ability to preserve nutrients. The nutritonal content of high quality ingedients, such as vitamins, will remain intact for a substantially longer period in frozen products compared to in chilled or ambient. From a consumer perspective, frozen is the holy grail for consuming the highest nutrient content.